Bristol NHS Group joins Bristol Rovers in launching ‘The John Green Campaign’ in support of Prostate Cancer Awareness

Bristol NHS Group has joined Bristol Rovers Football Club, Bristol Rovers Community Trust, and Somerset, Wiltshire, Avon and Gloucestershire (SWAG) Cancer Alliance to launch ‘The John Green Campaign’.

The newly-created initiative will seek to raise awareness of prostate cancer risk, increase knowledge among male supporters and their families, encourage early detection, and connect our community to local resources.

This work forms part of North Bristol NHS Trust’s wider collaboration with Bristol Rovers, building on the partnership announced in November 2025. Together, we’ve already delivered free health checks, flu awareness activities and CPR training for young people. The John Green Campaign continues this shared commitment to improving health outcomes across the city.

The campaign is named in honour of lifelong Bristol Rovers supporter John Green, who was diagnosed with stage four prostate cancer in early 2024. Since his diagnosis, John has sought to raise the understanding of the risks and symptoms associated with prostate cancer and has worked tirelessly with clubs across the country to encourage honest, transparent conversations.

In support of the initiative, Bristol Rovers will be supporting prostate cancer awareness throughout March, including at the three scheduled men’s home fixtures; against Crewe Alexandra on Saturday 7 March, Shrewsbury Town on Tuesday 17 March, and culminating in a Club-wide awareness day on Saturday 28 March when Accrington Stanley visit The Memorial Stadium.

Other material involving the Bristol Rovers men’s first team and other club personnel, designed to further develop understanding of prostate cancer, will also be shared throughout the coming month.

An awareness event, including a panel of experts, is also scheduled at The Memorial Stadium on Wednesday 25 March 2026.

Bristol Rovers Community Trust CEO Adam Tutton said:

“We’re delighted to be supporting one of our own. The goal of the Community Trust is to harness the influence of the football club to empower and uplift the lives of the club’s supporters. We’re honoured to back John and the campaign to raise awareness of prostate cancer risks and prevention pathways. We’re looking forward to launching the campaign and delivering much-needed health initiatives within our community."

Maria Kane, Chief Executive of Bristol NHS Group, said:

“Raising awareness of conditions like prostate cancer is incredibly important. This collaboration with Somerset, Wiltshire, Avon and Gloucestershire Cancer Alliance, which we host, and Bristol Rovers FC and Bristol Rovers Community Trust will help us to reach a wider audience to provide important information and guidance to our local community.”

Dr Helen Winter, Clinical Director of the SWAG Cancer Alliance, said:

"We’re delighted to be working with Bristol Rovers on a campaign that shines a light on prostate cancer. It’s an issue that affects so many men, yet too often remains difficult to talk about openly.

“By using their strong platform and loyal supporter base, Bristol Rovers are helping to start vital conversations about men’s health and the signs and symptoms to look out for. At SWAG Cancer Alliance, we see every day how crucial early diagnosis is, and this campaign has real potential to make a meaningful difference.”

For more information on the campaign, visit: The John Green Campaign | Bristol Rovers FC